German · Pronunciation Guide
AIRS-tuh. A long 'ay' with the r softening into a vowel, then a plain st and a final schwa.
ERS- takes the beat, with the ending unstressed. Ordinals in German behave like ordinary adjectives, so this word takes a full set of endings — erster, ersten, erstem — and the beat never moves off the long vowel at the front no matter which one is attached.
Listen: erste
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Es ist mein erster Tag.
It's my first day.
Listen: Es ist mein erster Tag.
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Es ist mein erster Tag adds -er because Tag is masculine and nominative, and because mein itself carries no ending, the adjective has to signal the gender. Tag ends in a devoiced g, so it comes out 'tahk' rather than 'tahg'.
Learners who have just mastered the sht rule over-apply it here and say 'AIR-shte'. The rule is strictly positional: st becomes 'sht' only when it begins a word or a stem, and in erste it straddles a syllable boundary instead. The other error is the vowel — this is a long 'ay', not the short e of English error.