Japanese · Pronunciation Guide
fu-ru-i, three beats — and the "fu" is made with both lips, like blowing out a candle, not with teeth on lip.
furui
Three beats, none louder than another, with the pitch cresting on ru. The word is mostly back vowels with a bright i at the end, which gives it a distinctive shape — but no beat should be longer or louder than another, and the final i in particular tends to get stretched by learners who treat adjective endings as emphatic.
Listen: 古い
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あの建物はとても古いです。
Ano tatemono wa totemo furui desu.
That building is very old.
Listen: あの建物はとても古いです。
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あの建物はとても古いです has 建物 (ta-te-mo-no), four crisp short morae with no length anywhere, before the adjective arrives. It's a good tempo-setter: if you can deliver those four evenly, the three beats of 古い should follow at the same pace rather than slowing down for the tricky ふ.
Almost every English speaker substitutes their own f — teeth on the lower lip — producing "FOO-roo-ee." That, plus rounded u's and an English r, makes the word unrecognisable. Take the teeth out of it entirely: bring the lips near each other and blow softly. Then flatten those two u vowels and tap once instead of curling the tongue.