Japanese · Pronunciation Guide
yu-u-ga-ta, four beats — the opening yu is held for two of them.
yuugata
Four slots, two of them occupied by a single long vowel at the front. That gives the word a heavy opening and a light finish — the reverse of what English does, which is to keep the first syllable strong but short and let later ones drag.
Listen: 夕方
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夕方に会いましょう。
Yuugata ni aimashou.
Let's meet in the evening.
Listen: 夕方に会いましょう。
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夕方に会いましょう ends with 会いましょう, where 会い is two separate vowel beats and ましょう carries a long o. So the sentence contains a long vowel at the beginning, a vowel pair in the middle and another long vowel at the end — three distinct length decisions in nine morae.
"YOO-ga-ta" rounds the opening vowel, shortens it to one beat, and stresses it. Three fixes: flatten the lips, hold the vowel for two counts, and level the emphasis. Because the length sits at the front, learners who shorten it lose a quarter of the word before they've properly started.