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Korean · Pronunciation Guide

How do you pronounce "사다" in Korean?

sa-da, two open beats. A light, slightly breathy s and a soft voiced d, over two matching 'ah' vowels.

사다 /sa.da/

sada

A flat, unaccented two-beat shape. The one thing worth watching is the s, because Korean's plain ㅅ is phonetically weaker than the English one and learners routinely overshoot it, which makes the word sound harder-edged than it should.

Listen: 사다

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Sound it out

sa Korean ㅅ is weaker and airier than an English s -- less friction, more breath. The vowel behind it is wide and open.
da Between vowels, so voiced, and the vowel repeats the wide 'ah' of the first syllable exactly.

Hear it in a sentence

매일 빵을 사요.

Maeil ppangeul sayo.

I buy bread every day.

Listen: 매일 빵을 사요.

Free browser voice. Hear it read by a real native speaker inside the LingoDrop app.

매일 빵을 사요 opens with 매일 and then 빵을, whose tensed ㅃ and final ㅇ do all the phonological work: the ng resyllabifies into the particle, giving ppang-eul with the nasal carried across. The verb 사요 then arrives as two soft, unremarkable beats.

Where English speakers slip

Hitting the s too hard is the subtle error here, and it is worth correcting because the same overshoot affects every ㅅ you say. Aim for less friction than English uses. The more obvious slip is aspirating the ㄷ into 'sa-ta', which produces 사타 and stops being a word anyone recognizes.