Farsi · Pronunciation Guide
Say "che-RAH," with stress on the second syllable, which rhymes with "father."
cherā
Stress falls on the final syllable, -rā, following the regular Persian pattern.
Listen: چرا
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چرا نمیآیید؟
Cherā nemi'āyid?
Why aren't you coming?
Listen: چرا نمیآیید؟
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"چرا نمیآیید؟" (Cherā nemi'āyid?) means "Why aren't you coming?" The negative prefix نمی- attaches directly to the verb آیید, and — as with هرگز — this negated verb form is required whenever the sentence expresses a negative idea, matching چرا's implied negative framing here.
Don't confuse چرا (why, stressed che-RĀ) with چی (what) or چطور (how) — all three share the چ opening but ask very different things and have distinct vowels after it. Also make sure the final ā stays long and open; clipping it can make چرا sound unfinished.