French · Pronunciation Guide
shehr — "ch" is "sh", the vowel is a flat open "eh", and the "r" is made in the throat.
One syllable. The feminine "chère" sounds identical; only the written accent changes. The word carries two meanings at once — expensive and dear — which is why letters open with "Cher Pierre".
Listen: cher
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Ce restaurant est trop cher.
This restaurant is too expensive.
Listen: Ce restaurant est trop cher.
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"Ce restaurant est trop cher" ends on the adjective, so the vowel and the throat "r" both get their full value. "Trop" ends in a silent "p", though it does link before a vowel — "trop important" gains a "p" sound. "Restaurant" ends in the nasal /ɑ̃/ with a silent "t": res-toh-RAHN.
The English name "Cher" is exactly this word and gives most people a head start, but it also embeds an American "r" that swallows the vowel. Keep the "eh" clean and flat, then make the "r" separately at the back of your throat. The other reflex is a hard "ch" as in "cherry", which turns the word into something unrecognisable — French "ch" is always "sh".