French · Pronunciation Guide
fehr-MAY — the first "r" is a throat rasp, the second one, in the ending, is silent.
fer-MER, weight on the second syllable. Like "parler" and "trouver", the word contains two "r"s with opposite fates — the one inside is sounded, the one in the ending is not.
Listen: fermer
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Ferme la fenêtre, il fait froid.
Close the window, it's cold.
Listen: Ferme la fenêtre, il fait froid.
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"Ferme la fenêtre, il fait froid" is an imperative in the "tu" form, which drops the "-s" that the present tense would have. "Fenêtre" has a circumflex marking a lost "s" and ends in the same fading "-tre" cluster as "être": fuh-NEH-tr. "Il fait froid" is the standard weather construction — French says "it makes cold", never "il est froid" for the weather.
English "firm" and "farmer" both pull the first vowel into an "r"-coloured blur. French wants a clean, flat "eh" followed by a separate throat sound. Then comes the familiar -er trap: "fer-MAIR" instead of "fer-MAY". Getting both right in one word is good practice precisely because the two "r"s behave differently.