French · Pronunciation Guide
poor-KWA — and here the "qu" really does have a "w", because the "oi" supplies it.
pour-QUOI, weight on the second syllable. The word is transparently "pour" plus "quoi" — literally "for what" — and both halves keep their own shape.
Listen: pourquoi
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Pourquoi tu es en retard ?
Why are you late?
Listen: Pourquoi tu es en retard ?
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"Pourquoi tu es en retard ?" is the conversational word order, with no inversion; the textbook version would be "pourquoi es-tu en retard ?". "Tu es" often contracts to "t'es" in speech. "En retard" is a nasal vowel plus a word ending in a silent "d", and it is the required phrase for being late — "tu es tard" would not work.
The first syllable gets an American "r" that swallows the "oo", and the second sometimes loses its glide, giving "poor-KAY". Keep the "oo" clean, rasp the "r" at the back, and let the "oi" supply a full "wa". Note also that the answer to "pourquoi" is "parce que", and mixing the two up is a common beginner slip.