French · Pronunciation Guide
too-ZHOOR — two rounded vowels, a soft "zh", and a silent final "s".
tou-JOURS, weight on the second syllable. Both vowels are the same rounded "oo", so the lips stay pushed forward for the whole word.
Listen: toujours
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Il est toujours en retard.
He is always late.
Listen: Il est toujours en retard.
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"Il est toujours en retard" places the adverb between the verb and the complement, which is standard for short adverbs. "En retard" is a nasal vowel plus a word ending in a silent "d": ahn ruh-TAR. Note the liaison in "il est", /i.l‿ɛ/, which fuses the first two words into one.
The final "s" gets pronounced, giving "too-ZHOORS", which is the commonest slip and comes straight from English reading habits. The "j" also comes out hard, as in "journey". Both fixes are small but transformative: soft buzz at the start of the second syllable, silence at the end. And note the meaning can shift to "still" in some contexts — "il est toujours là" can mean he is still there.