Italian · Pronunciation Guide
chehr-KAH-reh, with the stress landing on the second syllable. In IPA: /tʃerˈka.re/. Note that the two c's in this word don't sound alike.
Three clear syllables, cer, ca, and re, each getting its own beat, with the loudest stress on "ca," not the first syllable.
Listen: cercare
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"Cercare" is a perfect showcase of Italian's core c rule: c is soft before e or i, and hard before a, o, or u. This one word has both environments back to back, so the same letter changes sound twice in six letters.
Cerco un ristorante.
I'm looking for a restaurant.
Listen: Cerco un ristorante.
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"Cerco un ristorante" drops the subject pronoun, Italian doesn't need "io" because the verb ending -o already marks "I," so "cerco" alone means "I look for" or "I'm looking for." Just as importantly, "cercare" takes its object directly, with no preposition: "cerco un ristorante," not "cerco per un ristorante." English "look for" needs that "for," but Italian "cercare" already means "to look for" on its own, so adding "per" is redundant and a very natural mistake to make.
Because this single word contains both a soft and a hard c, learners often flatten it to one sound throughout, either saying "KEHR-kah-reh" with a hard c both times, or "CHEHR-chah-reh" with a soft c both times. Italian switches mid-word depending on the vowel that follows, and there's no way around learning both values of c in the same breath.
The stressed "car" syllable also invites an English reflex: seeing "cer-" at the start, English speakers often reach for the sound in "certain" or "certificate" (a soft "sur"), when Italian "cer" is actually pronounced "chehr," with the hard English "ch" of "chip," not an English "s" sound at all.