Spanish · Pronunciation Guide
lah PLAH-yah — the y is a consonant here, like the y in "yes".
Two syllables — PLA-ya — with the stress on the first, following the default rule for a vowel-final word. The plural "playas" keeps it. Note that y between vowels behaves exactly like ll in Latin American Spanish, so "playa" and a hypothetical "plalla" would sound identical — the spelling difference is historical.
Listen: la playa
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Pasamos el día en la playa.
We spent the day at the beach.
Listen: Pasamos el día en la playa.
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"Pasamos el día en la playa" uses "día" with its accent breaking the i from the a into two beats, and the masculine article despite the -a ending. Say "en la playa" and all three words link into one run: en-la-PLA-ya.
English has borrowed "playa" with a vowel where the y should be, so readers produce "PLY-uh". It is a consonant here and the first vowel is a wide "ah". The final a then wants reducing. And in Argentina that y becomes a "zh" as in "measure", so "PLA-zha" is equally authentic.