Hindi · Pronunciation Guide
phir with a real puff of air after the p — an aspirated stop, not the f sound.
phir
One short-vowelled syllable closed by a tap, so it is quick — but the aspiration at the front gives it more audible substance than the vowel alone would. That breath is the only length the word has.
Listen: फिर
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कृपया फिर से बोलिए।
Kripayaa phir se boliye.
Please say that again.
Listen: कृपया फिर से बोलिए।
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"Kripayaa phir se boliye" combines phir with se to mean "again," and boliye is the polite imperative. Kripayaa at the front has an unaspirated प, so the sentence puts an unaspirated and an aspirated bilabial two words apart — an ideal contrast to practise.
Readers who have learned that फ़ is f often apply it here too, saying "fir" — but this word has no nuqta, so it is an aspirated p. The other error is an American r that lengthens the syllable. Blow after the p, keep the vowel short, and tap once.