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Hindi · Pronunciation Guide
How do you pronounce "सौ" in Hindi?
Say "saw," not "sow" — औ is one long rounded vowel with no movement in it.
sau
Just one syllable, but a heavy one carried entirely by vowel duration — there is no coda to lean on, so if you clip the vowel the word loses half its body and can be confused with so or se in fast speech.
Listen: सौ
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Sound it out
Hear it in a sentence
इसकी कीमत सौ रुपये है।
Iskee keemat sau rupaye hai.
It costs a hundred rupees.
Listen: इसकी कीमत सौ रुपये है।
Free browser voice. Hear it read by a real native speaker inside the LingoDrop app.
"Iskee keemat sau rupaye hai" keeps the verb singular even though rupaye is plural, because the grammatical subject is keemat, a feminine singular noun. Say keemat with a dental t at the end, and let sau's rounded vowel sit clearly between two ee-heavy words.
Where English speakers slip
The roman digraph au misleads: English speakers read it as the diphthong of "loud" and add a big jaw movement. Hindi keeps the tongue parked in one position for the whole vowel. Try singing the vowel of "law" on a long note and stopping — that is the target.