Portuguese (Brazil) · Pronunciation Guide
oo seh-loo-LAH. Soft c at the front, and the final r fades to breath.
End-stressed, as r-final words are by rule, unmarked. The word came into Portuguese as a shortening of "telefone celular," and it kept the adjective's own end-stress rather than acquiring a new one — which is typical of how Portuguese handles clipped compounds.
Listen: o celular
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Meu celular está sem bateria.
My phone is out of battery.
Listen: Meu celular está sem bateria.
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"Meu celular está sem bateria" would clip "está" to "tá" and contains "sem," a nasal "sayng" with no closing consonant. "Bateria" has a tapped r and a stressed i standing alone at the end, so the sentence closes on a bright high vowel.
Reading the c as a k gives "keh-loo-LAH," and adding an English r at the end gives "seh-loo-LAR." Neither belongs. Front-stressing it is a third English habit. Note also that Brazilians say "celular" while Portugal says "telemóvel" — one of the clearest vocabulary splits between the varieties.